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Use Acrobat to read or print this publication. The Aging Audience: Spring 2009
           George Bailey.  November 2009.
Use Acrobat to read or print this publication. Public Radio and Arbitron: Negotiating the Future
           David Giovannoni.  January 2007.
Use Acrobat to read or print this publication. A Sense of Place: The Value and Values of Localism In Public Radio
           George Bailey.  September 2006.
AUDIENCE 2010: Reinvigorating Public Radio's Public Service and Public Support
David Giovannoni and George Bailey.
The Radio Research Consortium; Walrus Research, Inc.; AudiGraphics, Inc.; 2006.
Interim Report 7: 21st Century Trajectories
Interim Report 6: Losing Our Grip
Interim Report 5: Historic Sources of Growth
Interim Report 4: An Historic Loss of Momentum
Interim Report 3: Reliability & Integrity
Interim Report 2: XM & Sirius
Interim Report 1: Approach
Use Acrobat to read or print this publication. Some Public Radio Programming and Listening Trends, Spring 2001 to Spring 2005
           Leslie Peters and Steve Olson, Audience Research Analysis.  December 2005.
Use Acrobat to read or print this publication. Checklist for the Ideal Positioning Statement
           George Bailey.  August 2005.
Use Acrobat to read or print this publication. On-air Program Promotions Insight Study: Final Report
           Eric Nuzum.  May 2004.
Use Acrobat to read or print this publication. Mega Trends
           George Bailey.  Walrus Research, December 2003.
Use Acrobat to read or print this publication. Principled Pragmatism
           Leslie Peters & David Giovannoni.  June 2003.
Use Acrobat to read or print this publication. Listening and Loyalty Trends: Public Radio Programming, 1995-2002
           David Giovannoni.  Data tables from AudiGraphics, June 2003.
Use Acrobat to read or print this publication. Principles and Principals: Ten Reflections on Public Radio and You
           David Giovannoni.  Keynote address to PRPD Annual Conference, September 2002.
Use Acrobat to read or print this publication. The Thinking Behind Strategic AudiGraphics
           David Giovannoni.  Opening remarks delivered to the Training The Trainers seminar, August 2001.
Use Acrobat to read or print this publication. The Business of Public Service
           David Giovannoni.  Keynote address to PRDMC Annual Conference, July 2001.
Use Acrobat to read or print this publication. Evaluating Our Opportunities
           David Giovannoni.  Speech to PRPD Annual Conference, September 2000.
Use Acrobat to read or print this publication. Public Internet Consumer Insight Study – Interim Report
           Peter Dominowski and Eric Nuzum.  PICIS, September 2000.
Use Acrobat to read or print this publication. The Public Radio Tracking Study Trend Report – Winter-Fall 1999
           George Bailey.  Walrus Research, August 2000.
Use Acrobat to read or print this publication. Does Listener-Focused Fundraising Work? An Overview and Analysis of the Project and its First Field Implementations
           David Giovannoni.  The Listener-Focused Fundraising Project, January 2000.
Use Acrobat to read or print this publication. Listener-Focused Fundraising Focus Groups – Final Report
           George Bailey.  The Listener-Focused Fundraising Project, July 1999.
Use Acrobat to read or print this publication. AUDIENCE 98: Public Service, Public Support
David Giovannoni, Leslie Peters, and Jay Youngclaus; with Michael Arnold, Ellen Burch, Jay Clayton, Peter Dominowski, David Freedman, Kim Grehn, Jeff Hansen, Don Hein, Ingrid Lakey, Steve Martin, Carol Pierson, Israel Smith, Vicki Staudte, Frank Tavares.  Washington, DC: Corporation for Public Broadcasting, 1999.
Use Acrobat to read or print this publication. Power and Affinity – Using New Audience Yardsticks in Choosing Programs
           David Giovannoni.  "Current Thinking."  Current, Vol. 14, No. 20, November 6, 1995.
Use Acrobat to read or print this publication. Public Radio in 2000
David Giovannoni.  PRPD Newsletter, Vol. 9, No. 11, November 1995.
Use Acrobat to read or print this publication. Radio's Changing Environment
George Bailey.  Info.p@ckets, No. 22, Washington, DC: Corporation for Public Broadcasting, October 1995.
Use Acrobat to read or print this publication. Licensees at Risk: What National Policies and Local Actions Can Help Stations Replace CPB Revenues?
David Giovannoni.  Info.p@ckets, No 19, Washington, DC: Corporation for Public Broadcasting, August 1995.
Use Acrobat to read or print this publication. The Qualities of "NPR" News Loyalists
George Bailey.  Info.p@ckets, No. 8, Washington, DC: Corporation for Public Broadcasting, March 1995.
Use Acrobat to read or print this publication. Guys in Suits with Charts: Audience Research in U.S. Public Radio
Alan G. Stavitsky.  Journal of Broadcasting and Electronic Media, Spring 1995.
Use Acrobat to read or print this publication. Public Radio Programming Strategies: Public Radio's Service to African Americans
Thomas J. Thomas, Theresa R. Clifford, and David Giovannoni.  Washington, DC: Corporation for Public Broadcasting, 1995.
Use Acrobat to read or print this publication. Public Radio Programming Strategies: Public Radio Programming in Languages Other Than English
Thomas J. Thomas, Theresa R. Clifford, and David Giovannoni.  Washington, DC: Corporation for Public Broadcasting, 1995.
Use Acrobat to read or print this publication. Public Radio Programming Strategies: Program Diffusion and Public Radio's Programming Cohorts
David Giovannoni, Thomas J. Thomas, and Theresa R. Clifford.  Washington, DC: Corporation for Public Broadcasting, 1994.
Use Acrobat to read or print this publication. Public Service, Values, and Ratings: For Public Radio, Public Service Requires Significant Programming for Significant Audiences
David Giovannoni.  Info.p@ckets, No 4, Washington, DC: Corporation for Public Broadcasting, August 1994.
Use Acrobat to read or print this publication. Remarks upon the Acceptance of the Edward R. Murrow Award
David Giovannoni. April 11, 1994.
Use Acrobat to read or print this publication. Appeal and Affinity
1. What Connects Programming with the Audience It Creates?
David Giovannoni. "Radio Intelligence"   Current, Vol. 12, No. 12, June 28, 1993.
2. Which Shows Work with NPR Magazines?  Which Work Against Them?
David Giovannoni. "Radio Intelligence."   Current, Vol. 12, No. 2, July 12, 1993.
3. Aversion Program Pairings That You May Want to Avoid
David Giovannoni.  "Radio Intelligence."  Current, Vol. 12, No. 16, September 6, 1993.
4. How Do We Get the Most Reliable Picture of Programming Appeal and Affinity?
David Giovannoni.  "Radio Intelligence."  Current, Vol. 12, No. 17, September 20, 1993.
5. Future Radio Networks: Streams with Consistent Appeal
David Giovannoni.  "Radio Intelligence."  Current, Vol. 12, No. 19, October 18, 1993.
6. Coming Soon: Do-It-Yourself "Sharenets" Based on Appeal
David Giovannoni.  "Radio Intelligence."  Current, Vol. 12, No. 21, November 15, 1993.
7. Seize the Occasion: It's Your Chance, 20 Times a Week
David Giovannoni.  "Radio Intelligence."  Current, Vol. 12, No. 23, December 13, 1993.
Use Acrobat to read or print this publication. A Consumer Guide to Radio Research Services
Annette Griswold.  "Radio Intelligence."  Current, Vol. 12, No. 14, August 9, 1993.
Use Acrobat to read or print this publication. What Would Work for Community Radio in the Mornings?
George Bailey.  "Radio Intelligence."  Current, Vol. 12, No. 6, March 9, 1993.
Use Acrobat to read or print this publication. Survey Helps Assess What Listeners Feel About Schickele
George Bailey.  "Radio Intelligence."  Current, Vol. 12, No. 4, March 1, 1993.
Use Acrobat to read or print this publication. Classical Programming's Predictable Future – Digital Delivery Systems Will Force Format Focusing Further and Faster
David Giovannoni.  "Radio Intelligence."  Current, Vol. 12, No. 2, February 1, 1993.
Use Acrobat to read or print this publication. Programming and Audience Trends
Thomas J. Thomas, Theresa R. Clifford, and David Giovannoni.  "Public Radio Programming Strategies Newsletter."   Washington, DC: Corporation for Public Broadcasting, 1993.
Use Acrobat to read or print this publication. Your Payback from Research Depends on What You Put into It
David Giovannoni.  "Radio Intelligence."  Current, Vol. 11, No. 23, December 14, 1992.
Use Acrobat to read or print this publication. How Do You Pick A "Best Time" for "Indecency"?:   Listening Data Help with Policy Question
David Giovannoni.  "Radio Intelligence."  Current, Vol. 11, No. 21, November 16, 1992.
Use Acrobat to read or print this publication. Report Answers Some Questions About Contests
David Giovannoni.  "Radio Intelligence."  Current, Vol. 11, No. 19, October 19, 1992.
Use Acrobat to read or print this publication. Kids and Radio
1. Teens Not the Biggest Listeners
David Giovannoni.  "Radio Intelligence."  Current, Vol. 11, No. 15, August 24, 1992.
2. How Children "Grow Into" Radio During Their Pre-Teen Years
David Giovannoni.  "Radio Intelligence."  Current, Vol. 11, No. 16, September 7, 1992.
3. "Kid's Corner" Case Study in Specialty Programming
David Giovannoni.  "Radio Intelligence."  Current, Vol. 11, No. 17, September 21, 1992.
Use Acrobat to read or print this publication. Format Focusing – Stations Say They Will Narrow Their Variety of Programming
David Giovannoni.  "Radio Intelligence."  Current, Vol. 11, No. 8, April 1992.
Use Acrobat to read or print this publication. A Long View of Public Radio's National Audience Growth
1. 1970-83 – The Service Grows Through Availability, Then Through Accessibility
David Giovannoni.  "Radio Intelligence."  Current, Vol. 11, No. 3, February 1992.
2. 1983 to Today – Major Factor Has Been Programming's Greater Accessibility
David Giovannoni.  "Radio Intelligence."  Current, Vol. 11, No. 5, March 1992.
Use Acrobat to read or print this publication. Greatest Audience Potential Exists in Areas Now Covered by Public Radio
David Giovannoni.  "Radio Intelligence."  Current, Vol. 11, No. 1, January 1992.
Use Acrobat to read or print this publication. Public Radio Programming Strategies: A Report on the Programming Stations Broadcast and the People They Seek to Serve
David Giovannoni, Thomas J. Thomas, and Theresa R. Clifford.  Washington, DC: Corporation for Public Broadcasting, 1992.
Use Acrobat to read or print this publication. The Media Audit – A Smart Sell for Developers
David Giovannoni.  "Radio Intelligence."  Current, Vol. 10, No. 22, December 2, 1991.
Use Acrobat to read or print this publication. With Classical Concert Programs, Listeners Tend to Say "It Depends"
David Giovannoni.  "Radio Intelligence." Current, Vol. 10, No. 20, November 4, 1991.
Use Acrobat to read or print this publication. When Programming Is Changed, the Press Plays to the Piqued
David Giovannoni.  "Radio Intelligence."  Current, Vol. 10, No. 18, October 7, 1991.
Use Acrobat to read or print this publication. AM/FM Licensees Need Not Suffer the Tyranny of the AM Band
David Giovannoni.  "Radio Intelligence."  Current, Vol. 10, No. 16, September 2, 1991.
Use Acrobat to read or print this publication. New Book "Ratings Analysis" – A Refresher Course Worth Auditing
David Giovannoni.  "Radio Intelligence."  Current, Vol. 10, No. 15, August 5, 1991.
Use Acrobat to read or print this publication. What Happened with the Audience When War Broke Out in the Gulf?
David Giovannoni.  "Radio Intelligence."  Current, Vol. 10, No. 10, May 27, 1991.
Use Acrobat to read or print this publication. How Your Station's Dynamic Range Can Draw (or Repel) Listeners
David Giovannoni and Tim Emmons. "Radio Intelligence."  Current, Vol. 10, No. 8, April 29, 1991.
Use Acrobat to read or print this publication. Looking into Diaries – When to Examine Raw Data, When Not To
David Giovannoni.  "Radio Intelligence."  Current, Vol. 10, No. 6, April 1, 1991.
Use Acrobat to read or print this publication. Up for the Count – Getting the Right Measure of Your Listening Audience
David Giovannoni.  "Radio Intelligence."  Current, Vol. 10, No. 4, March 4, 1991.
Use Acrobat to read or print this publication. AM Radio Listening
David Giovannoni.   Takoma Park, MD: The Station Resource Group, 1991.
Use Acrobat to read or print this publication. Radio Intelligence – 1988-1990: An Anthology of Essays on the Meaning, Design, Management, and Use of Public Radio's Audience and Programming Research.
David Giovannoni.  Washington, DC: Corporation for Public Broadcasting, 1991.
Use Acrobat to read or print this publication. Myth and the Minority Audience: Black and Hispanic Use of Public and Commercial Radio.
Frank Tavares.  CPB Research Notes, No. 27A, February 1989.
Use Acrobat to read or print this publication. Programming Economics. Washington, DC: Corporation for Public Broadcasting, 1989.
David Giovannoni, Thomas J. Thomas, Theresa R. Clifford, John F. Berky, and Richard H. Madden.
Use Acrobat to read or print this publication. The AUDIENCE 88 Study
Eric Friesen.  American Public Radio Programming Notes, August 1988.
Use Acrobat to read or print this publication. Framing AUDIENCE 88
David Giovannoni.  "Radio Intelligence."  Current, Vol. 7, No. 8, May 1988.
Use Acrobat to read or print this publication. AUDIENCE 88 Newsletters
1. New Portrait of Public Radio Listeners
AUDIENCE 88 Newsletter, No. 1, Corporation for Public Broadcasting, 1988.
2. Underwriting Report Released
AUDIENCE 88 Newsletter, No. 2, Corporation for Public Broadcasting, 1988.
3. The Picture Emerges
AUDIENCE 88 Newsletter, No. 3, Corporation for Public Broadcasting, 1988.
4. The Changing Membership Environment
AUDIENCE 88 Newsletter, No. 4, Corporation for Public Broadcasting, 1988.
5. Making Choices: Strategies and Targets
AUDIENCE 88 Newsletter, No. 5, Corporation for Public Broadcasting, 1988.
Use Acrobat to read or print this publication. AUDIENCE 88: Issues and Implications
Thomas J. Thomas and Theresa R. Clifford.   Washington, DC: Corporation for Public Broadcasting, 1988.
Use Acrobat to read or print this publication. AUDIENCE 88: Programming
David Giovannoni.  Washington, DC: Corporation for Public Broadcasting, 1988.
Use Acrobat to read or print this publication. AUDIENCE 88: Membership
David Giovannoni.  Washington, DC: Corporation for Public Broadcasting, 1988.
Use Acrobat to read or print this publication. AUDIENCE 88: Advertising and Promotion
Linda K. Liebold.  Washington, DC: Corporation for Public Broadcasting, 1988.
Use Acrobat to read or print this publication. AUDIENCE 88: Underwriting
Linda K. Liebold.  Washington, DC: Corporation for Public Broadcasting, 1988.
Use Acrobat to read or print this publication. AUDIENCE 88: Terms and Concepts
David Giovannoni, Linda K. Liebold, Thomas J.Thomas, and Theresa R. Clifford.  Washington, DC: Corporation for Public Broadcasting, 1988.
Use Acrobat to read or print this publication. AUDIENCE 88: Technical Report
David Giovannoni.  Washington, DC: Corporation for Public Broadcasting, 1988.
Use Acrobat to read or print this publication. The Personal Importance of Public Radio
David Giovannoni.  Washington, DC: Corporation for Public Broadcasting, 1988.
Use Acrobat to read or print this publication. Appeal and Public Radio's Music
David Giovannoni and George Bailey.   Washington, DC: Corporation for Public Broadcasting, 1988.
Use Acrobat to read or print this publication. Awareness
Research and Evaluation, Vol. 2, No. 2, National Public Radio, February 2, 1986.
Use Acrobat to read or print this publication. Components of Average Quarter-Hour Audience
Research and Evaluation, Vol. 1, No. 4, National Public Radio, September 4, 1985.
Use Acrobat to read or print this publication. Doubling Public Radio's Service to the Public
Research and Evaluation, Vol. 1, No. 3, National Public Radio, August 1985.
Use Acrobat to read or print this publication. Availability and Accessibility: Their Relative Importance to Public Radio's National Audience Growth – 1973 to 1984
Research and Evaluation, Vol. 1, No. 1, National Public Radio, June 1985.
Use Acrobat to read or print this publication. Public Radio Listeners: Supporters and Non-Supporters – An Examination of the Causes Influencing the Decision of Public Radio's Listeners to Support or Not Support Public Radio.  ("The Cheap 90")
David Giovannoni.  Washington, DC: Corporation for Public Broadcasting, 1985.
Use Acrobat to read or print this publication. How Public Radio Gained Two Million Listeners
David Giovannoni.  Current, Vol. 1, No. 1, March 1982.
Use Acrobat to read or print this publication. The Probability Index
Audience Research Report, National Public Radio, April 6, 1981.
Use Acrobat to read or print this publication. The Critical Distinctions Between Public and Commercial Radio: The Audience's Point of View
David Giovannoni.  Long Range Planning and Legislation.  Washington, DC: National Public Radio, June 1980.

Audience Research Analysis
Copyright © ARA and CPB.  All rights reserved.
Revised: January 1, 2005