AUDIENCE 98

Two years in the making, AUDIENCE 98 remains the most comprehensive look at public radio's audience.

Publications

AUDIENCE 98 is one of public radio's first major reports to be initially published on the Internet.  It can be viewed in its original web format via the AUDIENCE 98 Publications page, or it can be downloaded (in its entirety or in sections) from the Publications page in its printed version using the PDF button:  pdf.gif (457 bytes)

All AUDIENCE 98 on-line pages link to the AUDIENCE 98 Publications page via the blue AUDIENCE 98 button at the top of the page.

Presentations

AUDIENCE 98's Core Team presented a number of findings at industry conferences, four of which are available here:

1997 PRPD Conference: The Value of Programming
1998 PRDM Conference: Know the Audience
1998 PRPD Conference: Programming Defines Community
1998 PRPD Conference: Public Radio and Generation X

Audience Research Analysis
Copyright © ARA.  All rights reserved.
Revised: January 1, 2005